Too often a marketer gets her attention divided.
It’s divided between those who have showed up and those who haven’t.
Most status roles, job descriptions and work incentives are built to broaden the divide and they emphasize putting the marketer’s attention on those who haven’t shown up yet.
Of course, this is counterintuitive.
Far better it is to focus on those who have already showed up, to be more generous with them, to create new ways for them to enroll further in your brand – and so on.
If you build something, you might get some to show up.
But if you prove something, you can turn those interactions into magnets that attract new people.
Stay Positive & Keep Connecting (To Grow)
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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