By doing more, we often reap more rewards.
But it’s worth questioning who we are doing more for.
Some brands do more for themselves. They might see some rewards in the near future for it, but no chance they’ll be sustained.
Other brands, the one’s we’re loyal to, do more for us, the customer. They’re in it for the long haul (and we are, too, if they keep treating us well).
When it’s time to consider a new tactic, special, event, happy hour, product; it’s worth asking who it’s for.
Stay Positive & If It’s For Them, Carry On
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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