You wouldn’t want a surgeon that has never read a book about surgery to perform on you.
You wouldn’t want a surgeon that read a book 20 years ago about surgery to perform on you, either.
Doing the reading is necessary of a professional. But so is doing it again. And again. And again.
This reminder comes from a recent experience with a sales rep that more than a year ago clicked through slides about his target market based on customer research done by a remarkable person. I was asked a question by him that was answered so completely and thoroughly in that deck. I couldn’t help but wonder how more effective he could have been at his job if he had done that reading…again and often.
Stay Positive & Easy? Nah. Worth It? Yah.
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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