You can do what’s right and ethical and true to your mission statement later…ya know, once you get the ball rolling.
After all, you need a few hires, and sales are quicker to make by lowering the price (and your standards). Better to just get something out the door.
Thing is, I’ve never heard or remembered a great company starting out that way.
The greatest companies I know of started out doing what’s right, stayed doing what’s right and while some are extremely successful and well-known, others are still tiny – but still doing what’s right.
You don’t need to wait until later to do what’s right because the thing about later is that it might not come.
Stay Positive & Now Is Good
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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