You wouldn’t want to build out a shop without sketching it out.
So why would you write a novel without an outline?
Why would you enter a relationship without guardrails to your sense of self?
Why would you run a marketing campaign without considering what both success and failure look like?
You could guess how large of a deck you want built on your house, but the amount you discover when you actually draw it out is…well, incredibly defining, informative, challenging, inspiring…
Stay Positive & Winging It Is For Amateurs
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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