Drawing Straws is an old tradition. When no one volunteers to perform a certain act, the group draws straws and the person who draws the shortest straw is the designated “volunteer.”
If I may make a recommendation, not only do I suggest to try to draw the shortest straw (or volunteer in the first place and skip the straws), but do as the straw suggests. Keep it short.
I peer-reviewed a couple of blog posts from a friend yesterday. He’s doing remarkable work by connecting artists and event goers to create personalized work of art. His blog posts were short. They engaged the reader, kept them interested and got them looking forward to the next CrowdArt event.
I like to think of most audiences like professors who have to read through a hundred class papers. The best way to get a good grade is to keep your paper short, concise and be sure it engages the reader with personality and story.
At the end of any paper (any blog post, ad, pitch, etc,.) your audience is a person, and every person is inundated with numerous papers, blog posts, ads, etc,. a day.
Be the shortest straw. Pick yourself. Keep it short. Make it personal.
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