You pretty much have to be driven if you plan to succeed. Very few accomplish much from the spectator seats. But what kind of driven do you plan to be?
Are you marketing driven? Focused on the flash and the grand opening and optimizing sales?
Are you market driven? Focused on the needs of some and listening to the stories they tell?
Hard to be both. Better to lean into one or the other and own it.
Stay Positive & I Bet You Can Guess My Preference
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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