Easier

How can you make it easier to read or consume?

How can you make it easier to share?

How can you make it easier for someone else to do next time?

How can you make it easier for your editor to review?

How can you make it easier for your boss to pitch it?

How can you make it easier for next time?

Things don’t become easy because we do them well; they become easy when we design them to become that way.

Stay Positive & Intention First

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.