Here’s the truth about a promise:
It’s as important that the promise benefits us as it is that we trust the person making the promise.
Both attributes are needed for a fulfilled promise to create loyalty and remarkability.
You can see the paradox there, which means that the only way to have effective promises is to do them early and often.
Stay Positive & This Goes For People, For Brands, For Associations, For All
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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