1) What’s the ultimate objective? Can you cut it down to 3-5 words?
2) Who is it you want to communicate with?
3) What do you want them to do? What action should they take after hearing from you?
4) What’s in it for them? Is there a reward to taking that action?
5) This will help you decide the best time to send an email. When is the best time to send your message? And where? Perhaps it’s not email.
6) What is the best tone for this message? Does it align with your voice on other platforms?
7) What’s the central idea? What’s your one word? What’s the point?
Stay Positive & Is This Strategy The Best Strategy?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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