Marketers used to have the option to target the brain or target the heart.
Now if you don’t shoot for both, it’s a waste of an arrow.
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Small Rooms Talk Back - October 10, 2026
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- Prioritize The Work With The Arrows - October 8, 2026
