Empathy is a way to travel the world from where you’re at. And just with traveling to a foreign, unfamiliar country, empathy is uncomfortable. It might even feel awkward having to set aside your worldview for that of another who didn’t grow up the way you grew up and doesn’t think the way you think. But it’s necessary to market effectively.
Having empathy is about understanding how to talk with someone, not advertise to them. Empathy is about building trust, not getting attention. Empathy is about connecting, not selling.
If you were to tell your target, “I see you.” What does that mean? How do they see the world? How do they really feel about the promise you’ve made?
It’s not that customers don’t know what you know. It’s that they don’t care about what you care about. They don’t see the world in the same way. And most importantly, they’re not going to–that’s your job, to meet them on their turf.
Stay Positive & Spend A Day In Their Shoes, It Will Change (Improve) Everything You Do
Photo credit
- Deciding - November 25, 2024
- Combating Frustration - November 24, 2024
- The Quickest Way To Better - November 23, 2024
