Here’s a question worth having employees answer…maybe even one that’s worth sending in a stranger to ask so you get a real response.
“What differentiates your brand from others?”
Every employee should be able to artfully articulate the answer, and all the answers ought to be aligned with the truth of why your brand exists.
If you’re already afraid to have your employees (and I mean every single employee) answer this, then you have work to do.
Stay Positive & They Do Know The Answer To It, Right?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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