Everything good in life is an escape from something else.
We enjoy science fictions novels because it’s an escape from our reality and boarded-up imagination.
We enjoy bonfires because they’re an escape from the routine of an early night.
We enjoy hard labor when we work desk jobs and enjoy desk jobs when we work hard labor because it’s an escape from the daily grind.
It sort of begs the question: What are people escaping from when they choose you or your brand?
We can be there for others in a better way once we understand what they’re escaping from.
Stay Positive & Surround The Escape
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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