You can’t satisfy everyone. You can’t perfectly appeal to all the masses. But you can choose your customers, and for them, every rule is made to be bent or broken for the sake of creating a loyalist.
That is, every rule can be bent for those customers who matter most.
You can’t break every rule for everyone, but those who you do break it for strengthen your core tribe.
Stay Positive & Customers Choose The Best Companies, Why Not The Other Way Around Too?
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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