I came across this agency’s website this evening. I love their message and nearly, just nearly, do I love their motto.
“We are fearless. Inventive. Humanistic.”
Am I the only one that thinks the word humanistic looks, sounds and feels opposite of what it’s meant to? Why not shorten it. “We are fearless. Inventive. Human.”
Every word matters. You would never say your were humanly over the weekend. Nor would you say you were humanistic. Then again, I guess making mistakes like this is only human.
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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