Guerrilla marketing (not the G word I’m referring to) only works when it has this element.
Surprising and delighting only leaves an impact when it has this element.
The products that are remarkable and the conversations that stick in one’s memory have this element.
Here’s a clue: It rhymes with benerosity.
Stay Positive & What Do You Have To Give?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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