I’ve written about the way to climb a corporate ladder is by doing everything you can that helps someone else. (Of course, this is good practice on or off the ladder.)
At the core, it’s about exceeding expectations.
Whether it’s climbing the corporate ladder or creating a coffee shop that people talk about or designing a tricycle. If you want to stand out, you have to exceed expectations.
Fortunately, the bar is fairly low. There’s a lot of companies in motion to keep the bar average, mediocre, and banal.
When someone goes to your website, walks in your store, fills out your contact form – their expectations are pretty set for the experience. They’ve been to a place like this before, and that’s a good thing because now you have your chance to surprise and delight.
The alternative is to make something so wacky that someone can’t have any expectations because they haven’t experienced anything like it (LingsCars for example…). Alas, it’s noteworthy but it doesn’t exceed expectations, it sets new ones (a topic for a different blog post).
So go ahead and give them something familiar. Use that template. Do something others already do. But don’t forget to figure out how to exceed expectations.
If you need some ideas of things not to mess with, here’s a good read.
p.s. Sell tricycles with baseball cards. Give your best content to someone who fills out a contact form (not a gated content form). Oh, and what if you put a red carpet once they entered the door rather than before they do. Just a few ideas.
Stay Positive & Start Succeeding In Exceeding
Photo credit
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