One of the most important marketing questions to ask when figuring out how to market a product or service is: what does the customer want to do?
The problem isn’t that one gets flustered by the question. The problem is that the answer gets longer and longer.
“The customer wants to try something new and be included in a group of linkminded people and go home to share the product with others and feel good waking up each morning knowing that they have the product and can feel secure about it not breaking for a while and maybe they can even pass it on to their kids and…”
This story could go on, but the best marketed products don’t.
They acknowledge a single problem and devote energy to being that single solution.
Smart marketers let the customer tell the rest of the story themselves.
As a marketer, if you try to extend the story too long people begin to call bullshit.
You can’t be everything to everyone.
Stay Positive & So What Exactly Does The Customer Want To Do?
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