I had lunch with a Madison PR pro today, and she mentioned how awesome Madison’s PR industry is. No surprise there other than in her reasoning.
In the past if you worked at one agency and wanted to switch to another (a competitor!), you often didn’t for fear of burning bridges, being viewed as a traitor or you didn’t want to lose the friends you made because people at agency A just don’t get close with people at agency B.
But now – and I argue it’s not just Madison – there is no burning of bridges. In fact, there’s little competition. Where there was once disdain, there is now complete respect for one another. Agency B is happy to have people come work from Agency A or C or D or E…
This, of course, isn’t just the way the PR industry has shaped up to be; it’s how the world of work and art is. We are living in a time where success is leveraged by gigs, resources, remarkable work, and constantly changing – but always consistently occurring – partnerships and projects.
Agency A won’t survive if it refuses to connect with those at agency C, and vice versa. Survival may be met by an individual, but success is met by a team, a community.
Our culture – not just the PR culture – is based on innovation, inspiration and connections between people (and agencies).
The wellness of our economy is dependent on the value people like you and me and PR pros and mechanics and Etsy owners create.
It’s easy to become absorbed by the work of the industrial revolution. It’s much more difficult (but ultimately more rewarding) to absorb ourselves in the people around us. At least, we must, if we wish to succeed in business.
This isn’t just a revolution in the PR industry, it’s a revolution in every industry. I’m just happy to see the Madison PR agencies recognize this. Just one more reason to love it here.
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