Curious to think about how the opposite of close competition can help you.
What is a brand doing in an industry outside of yours that you can steal?
What does a brand from 20 years from now look like in your mind?
Answers may change or charge the direction you’re going.
Stay Positive & Use It To Your Advantage
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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