I took a picture of this, not knowing how I would use it, but that someday I would. Today is that day.
I’ve always been interested in product placement. I’m that person that looks at what labels are on water bottles during taped interviews (for example), or in movies (lots of examples), or basically any video or photograph.
I believe this picture represents a vacant area of product placement.
- Putting objects in places one wouldn’t expect to find them.
Businesses basically pay to be recognized, that’s the point of product placement. I would argue that business should be paying to arouse curiosity. This invites people who may not know the product to discover what it is, and for those who already know the product to, at least in the case above, have a laugh.
The decision makers of product placement are a bit behind on the idea that people buy into how products make them feel.
If you can position a product in a place that makes people laugh, smile, smirk, or giggle over placing it where they merely see it in it’s most used place, you should place it in the former.
A more wild idea in support of this: twerking.
Which excites (positively or negatively…) people more: when they see someone twerking in a music video or twerking in a bedroom…alone… and failing at it.
And yes, that video was set-up. Just like product placement should be.
Stay Positive & Who Knew We Could Learn Something From Farts And Twerking
Garth E. Beyer
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