Certain things have to happen for you to maximize anything.
The sandwich shop wants to maximize so they get more efficient, they begin timing their deliveries, they take out the interesting spices in the lineup, they simplify the names of subs from “The Godfather” to “italian sub.”
The fault in maximizing is you settle, you work to fit in, you devalue your product until it satisfies the average joe (who just so happens to go through life expecting crap). So, really, you’re turning the value you deliver to a few people into crap so you can make more, deliver more, sell more.
Don’t try to sell the most of anything. We have enough crap.
Stay Positive & Why Not Try Raising The Bar? Sell To Fewer? Make Things More Remarkable?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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