PR freelancing has its downfalls, but one particular positive piece about it I love is the chance to connect with a client (be it a person, a business, or perhaps an actual PR agency). Here are 20 ways you can honor, strengthen, and leverage that connection.
1) Do one unexpected thing a week for them.
2) Ask for promo gear. (shirts, mugs, pens, etc,.)
3) Work with, not for.
4) Have their birthdays written on your calendar.
5) Connect them with other like-minded people they have yet to meet.
6) Ask a lot of questions – business and personal.
7) Write blog posts for them without being requested to.
8) Post on review sites. (Must love & trust your client)
9) Share your weekend goodies with them Monday morning. (cookies, cakes, dip, etc,.)
10) Be forward and transparent about your experience working with them. (Keep a work journal they can view anytime)
11) Fire the clients consuming 80 percent or more of your time, energy, money, etc,. (Unless, of course, you only have one client…)
12) Meet up on their turf.
13) Meet up on your turf.
14) Meet up outside each others’ turfs.
15) Friend as many other employees or team members of theirs as possible.
16) Remind them each week of what you’re thankful for.
17) Be forward with what you see is working annnd what you see isn’t.
18) Challenge them.
19) Always have one piece of the puzzle you work on together.
20) Consider at the end of the day.
Stay Positive & Every Business Is In The Business Of Connecting
Photo credit
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