Feeling Like We’ll Be Better

Garth Beyer

Medicine isn’t the only thing that has this impact on our lives: that of feeling like we’ll be better.

The best marketing does it, too.

When we see a product or service and we have that feeling that it can make us better…that’s magic.

And maybe it’s not exactly about us. Maybe it’s about our culture. Or a person living in a country on the other side of the world.

Let us not confuse this feeling with that of hope. Hope is active energy. The feeling I’m writing about is an emotional response to something we see, read or otherwise interact with (i.e., marketing, if you believe marketing to be anything that creates an emotional impact).

It’s worth taking a step back at the work you’re making and ask the question: will this make someone feel like we’ll be better?

(In case it needs stating: ambiguity here is purposeful. Thinking about it is the point.)

Stay Positive & Think On

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Garth Beyer
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