How you influence the way someone feels, ultimately influences their motivations. Not the other way around. Those motivations then determine how they act.
This means people don’t buy products; they buy stories they see themselves in.
Great product marketing doesn’t manipulate; it empowers.
Being specific creates connection. Imagine meeting someone else who has a daughter in sports like yours. That’s cool. Now imagine meeting someone else who has a daughter who plays defense position in little league hockey just like yours. Which person will you connect better with?
When it comes to product positioning: simple beats smart.
Different isn’t of value unless different equates to meaningful.
All aspects of solid marketing are rooted in emotions.
Stay Positive & Positively Influence Emotions, Positively Influence The Journey
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