The beauty about online feedback on products and services is that it takes a few bad reviews to actually turn someone off.
Every focus group I’ve analyzed, everyone says that they take bad reviews with a grain of salt.
Some people are simply pissed off when they review. Others give a bad review regarding a part of the product that doesn’t really matter. Others just give bad reviews to be funny.
You can work really hard to get fewer bad reviews; but they’re going to happen.
Even if you were to try bribing people not to leave a bad review, they’ll leave the money on the table and go write a bad review. It’s just what they do.
Better to focus on what can get you more good reviews, because it only takes people one good review to feel the reassurance they need to hit the “one-click buy.”
Stay Positive & Work For The Stamp Of Approval
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