This is my final tribute to John Mose. There were two lines that hit home for me and I hope they will for you, regardless of your possible lack of empirical context.
The question many PR Professionals ask themselves is whether it is better to be a wizard on one specific beat, or talented on all areas. It’s the question between generalization and specialization.
“It’s good to be a generalist. Clients change all the time.”
Of course, he does mean that you need to be a specialist generalist. Yes, PR is tricky like that. Get used to it.
His last tip is a motto I’m not entirely sure of. Recently I’ve felt that I don’t write to explain, I write to explore. It’s this exploration, this story, that sells. I suppose it’s similar to John’s last word.
“You don’t want to explain it, you want to sell it.”
- Get Them To Try It Twice - November 12, 2024
- Sometimes There’s No Point - November 11, 2024
- Imagine If - November 10, 2024
