It’s not the spot that you’re so far out there in “what might be” that no one can be on board and you hold no influence.
And it’s certainly not the spot of continuing to do what has always been done because it is what has always been done.
The edge is where you can be convincing and translate what’s possible on the outside to those on the inside; to hold the trust of those on the inside as you share ideas that are outside tradition.
The edge is a beautiful place of imagination, emotional labor and innovation.
Stay Positive & See You There
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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