You can likely riff your top three competitors.
But what about the 25th?
50th?
100th?
It’s quite incredible how one can learn something from a competitor that, at face value, might be so removed from your geography or your line of service or your customer base.
Sure, study up and learn how to have an advantage over your main three.
But don’t stop sourcing improvements there.
The winners will be the ones who keep learning what they can from all who they can – even if it’s learning what not to do.
Stay Positive & Be A Winner
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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