It’s easy to believe we only need to try something once to get a decent understanding of it.
You don’t need to watch a movie twice. Watching it for the first time will leave enough of an impact on you.
You don’t need to try brussels sprouts a second time. It only takes one test to know you don’t care for them.
We often take this idea of firsts into our marketing: no need to market for second chances.
The reality is that there is so much marketing around getting people to try something once (sampling programs) and tactics to get people who love a brand to keep coming back (rewards programs) that there’s now a massive opportunity to market trying something a second time.
If you think about it…Most people who watch a movie a second time catch subtleties in the film that they appreciate. They find value in having that knowledge and they share it with friends to gain a bit of their respect. Then, all the sudden, that movie becomes their new next favorite.
As for the sprouts…I’ve never met someone who said they love brussels sprouts who has always loved them. It has always been, “I used to hate these things, but now I love them.”
There’s a massive opportunity to market seconds.
Stay Positive & You Don’t Need To Change The Product Either, Just Tell A Different Story
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