Promises don’t need to be all in, wow-worthy or beyond what the competition promises.
If your customer service team can’t respond in 24 hours, don’t put the auto response stating they can.
If your team isn’t trained to help people find something they love (and to try things until they do), don’t advertise that you have something for everyone.
If your space isn’t dynamic and inviting, don’t brand yourself as an inclusive location to relax.
Rather than make no promises at all, fit your promise.
If you’re sure your customer service team can respond in 72, then say it; if your team can help people who like X find just the kind of X they want, lean into the few; if your space is designed for a specific group, focus on promises they relate to.
Promises are everything and promises aren’t an all or nothing necessity–the necessity is to fit your promise appropriately.
Stay Positive & Then Upgrade Your Promise When You Can
Photo credit
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