1) real-time marketing is only permitted when a brand has a go big or go home culture and has a strong trusting relationship with the PR agency they’ve hired
2) the newest type of marketer is the magazine editor-type of marketer; content, business and storytelling is everything
3) you must think mobile first
4) real meaning can’t be found through search, you’ve gotta create it yourself; it’s what people talk about online, it’s not what you find online
5) there is always more money to fund a great idea
Stay Positive & Truth Be Told
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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