Others might argue to lead with the why. The problem with starting with the why is that it doesn’t quite get the full attention of the people who you are about to share your expectations with following your statement of the why.
You get the attention by clearly stating what someone needs to do.
Then you get their commitment by sharing the why behind the request.
When you flip it, one of two situations unfold: either there’s too much focus or analysis on the why and time is spent arguing about that versus what needs to be done OR the why is forgotten once the listener/reader/viewer realizes that they’ll be responsible for something.
Stay Positive & Start With The What, Then Reinforce With The Why
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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