If you want to make great beer, it helps to create a yeast starter. In other words, you feed and multiply yeast cells before pitching them into the wort so they can do the work of turning sugar-water into beer.
You can still make beer by just tossing some yeast in, of course. But the starter can be the difference between okay beer and great beer.
Similar can be said for any project, really.
The starter can make all the difference.
Giving sales reps a list of prospects to contact might result in some okay outreach, but giving them some email copy templates to leverage turns it from good to great results.
Pitching a conference seminar topic with only a title might get you through the review panel, but working ahead to get the description and actionable takeaways listed out is bound to speed things up down the line (both in promotion and in internal execution of it).
Leaders don’t just lead. They place starters for others to lead on their own.
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