Why do people buy your product or service?
It’s certainly more than you offering a solution to a problem they have.
Is it for the rush? The community? The hope?
There’s something deeper.
Stay Positive & Find It
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
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