Can you define public relations?
What about the definition of marketing?
How about “brand,” can you define that?
Let’s see… how about the definition of customer service?
Essentially, the definitions are the same: all rational and emotional perceptions about a product, service or company that are created through communications and experience.
Within that, you discover the definition of marketing, the definition of customer service and the definition of public relations.
“You know someone is in PR when you ask them what they do and they respond with ‘I am X (or Y or Z), but I do a bit of everything.'”
I love PR because it’s not just one thing, it’s not just crisis communications, not just brand management, not just interacting with press outlets, not just social media, not just newsletters or call centers; it’s everything.
It’s collecting and analyzing data collected on rational and emotional perceptions people have about a product as well as people themselves and their worldviews, then communicating a particular feeling and experience to them that shares your story and connects them to a community of people just like them.
Public relations is knowing how to create a big picture. And I love that.
The key action, then, for you, me and everyone looking to be awesome at PR is to constantly seek out our weak links and focus on them until they’re up to par.
Stay Positive & Better Get Going, PR Is A Long Haul
Photo credit HT 37signals, Kennedy Communications, and Dave Florin
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