There’s a lot you can get from looking at your competitors.
You can learn what to do and what not to do.
You can track and compare the variety of USPs.
You can gain information for how to steal some share.
Most importantly, though, by looking at your competitors you may realize how similar you are.
Sometimes the first step to being different is to realize you’re just the same.
That knowledge inspires some hustle.
Stay Positive & Don’t Just Think Differently, Do Differently
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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