Sometimes it’s not the service, it’s you.
The barbershop on the west side of town is there for a specific kind of customer. They’re not going to remember your name next time you stop in. They won’t remember you get a 2 on the sides. They won’t remember your fiance’s name. They are there to fulfill a specific need of a specific customer.
It can be easy to think they should be taking notes of when your birthday is, what cut you got, and where you’re traveling over the weekend, but that’s not them. The moment they begin to do that, they fall out of line with their positioning.
It’s not always about being the best in the world, it’s about being the best to a target.
And for that barbershop, their target is men who need a last second hair-cut that they can relax while getting. The haircut is their place to escape, not to be absorbed by.
Stay Positive & For Some It’s Not About Making A Shop Better, It’s About Finding A New Shop (And That’s Okay)
Photo credit
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