Time and time again, the best place to find an advantage over your competitors is in your target.
Yesterday we tackled the idea of differentiating yourself not by what you have that your competitor doesn’t, but by giving more to the customer than your competitor can.
Today we look at having an advantage by having better data of your target.
The quickest way to get ahead in your market is to know more about the market (specifically your target) than your competitors. An inch of insight can give you a mile of an advantage.
Consider the first company to realize getting food on the table wasn’t just a decision based on budget, but on the emotional need of mothers to hear their husbands brag to their friends about how well they are fed. Dinner became an ego-booster. “Save 5 cents” was a lot less effective.
What more can you do on the end of target research?
That’s where you’ll find how to gain an advantage.
Stay Positive & Know The Most About Your Target
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