In no particular order.
1. You are not the target. Raise your eyebrows and poke the soft spot if you hear others say things like “I think” or “I like” when determining a path forward with marketing material. Instead use and listen for “The target is going to think X” or “I can see the target liking Y.”
2. Test with the target. Putting any content out in the world without having a person who is the intended audience review it beforehand is just sloppy. Establish a council of customers or make friends with the target and put your marketing material in front of them for a gut check before it goes out in the world.
3. Beat your deadline. It’s not just you who benefits when you submit work early (note: most of the world works first come first serve whether it’s advertised as such or not.) That buffer of time between completion and deadline enables someone (maybe you, maybe not) to add polish or consider ways to elevate it further, as well as time to test with the target.
4. Ask if it’s worth it. Not to find an easy cop out from doing the work, but to make sure you or your team is doing the work that matters most. Fully entertain the question. Is this lead gen ad worth it? Is arguing about this button size worth it? Oh, and if you’re unsure, visit law #2 again.
5. It’s personal until it’s not. The work you’re doing? It should be personal. This is your art. You made this. But that feedback? That’s not personal. Call it having thick skin or call it working smart – once you’ve shipped, any critique or review isn’t personal.
Stay Positive & Market Better
Photo credit
- It Might Be A Reflection - October 8, 2024
- The Special Ingredient - October 7, 2024
- Aftermath - October 6, 2024
