When you wait to make a point about your business, you’re often left thrashing for proof.
Much of the time, the data is not there to support it or you have enough to act as a lead, but not sufficient enough to convince someone you know what your target caves.
With any business, you need to create a few hypothesis to begin so you’re not scrambling once presentation time hits.
If you expect to make the case that people care about toppings on a pizza, what can you do to start probing for the truth (or lack of truth)?
If you expect to make the case that people care about beer that tastes close to wine, what can you do to start probing for the truth (or lack of truth)?
Your quarterly review is not the time to search through your social posts and sales sheets to see if anything random stands out; it’s the time to look back to see if the assumptions you made and tested for hold true.
Stay Positive & It’s Called Trial And Error, Not Error And Trial
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