Generosity By Brands

Garth Beyer

How can a brand be generous? After all, it’s vital for any kind of loyalty, any kind of magic, any kind of meaningful change.

Generosity can be giveaways, free samples and freebies, but the generosity that really impacts is the spirit and soul of generosity.

Generosity is both a personal and shared experience.

Generosity is working in a way that’s a role model for others. Generosity is working in a way that gives to your employees (because you know the better you treat your team, the better the team treats your customers and the better your customers treat your business). Generosity is about adding value where there was none (regardless of whether you charge for it or not).

Generosity is the idea that things can always be better and every day is spent finding the truth in that.

And one quick reminder of why generosity works? It’s rare. It’s scarce. Your competitors aren’t doing it.

There’s no blueprint or map to generosity; it comes from within.

Stay Positive & It’s On You To Map It Out

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Garth Beyer
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