You obviously need to know what service you’re providing, what you can offer them and what you will charge them in return.
More importantly, though, you need to know what more you’re going to provide than what they are paying for. How will you manage to go the extra mile with each service you deliver?
It’s a hell of a lot easier to build the extra-mile into your strategy than to figure it out along the way.
Stay Positive & Think Of The Extra Mile As What Differentiates Yourself
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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