Free trials are great because inherent in them is the premise of a user using it more than once. This is vital.
This is also where “free samples” fail beverage producers in generating adoption.
The hack beyond it is a simple one: “here try this… and here’s a can to take home with you”
I couldn’t tell you the exact 10x or 5x or ???x of loyalty you’ll build as a result, but it’s more than if you only get someone to try it once.
Stay Positive & Watch The Craze Amass
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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