A Facebook for business webcast I watched talked about the upcoming holidays. The big takeaway? Posting (uh hum, and promoting) more frequently is the sure-fire way to get more conversions.
Yes, frequency matters, but it’s nothing without value, impact and care.
You can post a photo of a vacuum every day, but until you show how it fits into the story the target is telling herself, even if she buys the vacuum, it won’t matter. You will not have acquired a brand loyal customer.
Vaynerchuk rants endlessly about how the number of followers you make means nothing. The same goes for customers.
The goal of any post on any platform should be to acquire quality customers.
If you care about making a conversion today, by all means, post away. But if you care about the life-time value of those who purchase your product or service, you’re better off focusing on impact and storytelling instead of awareness and frequency.
Stay Positive & Maybe Spend That Extra $ On Increasing You Customer Awareness
Photo credit
- A Simple Thank You - October 14, 2024
- Truly Memorable - October 13, 2024
- Things To Take - October 12, 2024
