The ones who stand out are the ones who get remembered.
Athletes with eclectic hair? They get more screen time not just because they’re good—but because they gave the camera something to cling to.
That person on the walking treadmill during the Zoom call? You noticed them. Maybe even admired their discipline. Or questioned their knees. Either way, they made an impression.
It’s not about being outrageous for the sake of outrageous. It’s about breaking the gray static of sameness.
In a world of black suits and beige walls, the peacock wins—not because it’s the strongest bird in the forest, but because everyone looks when it walks by.
People lock eyes with the weird.
They share it. Follow it. Emulate it. Promote it.
So maybe your thing isn’t neon shoelaces or hair like a box of crayons. Maybe it’s how you think. How you write. How you pitch. How you obsess about one detail no one else cares about—until they realize it makes everything better.
And if you’re not sure how to stand out…
Start by asking: what would feel a little too weird to do?
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