You can’t get ahead or become remarkable by asking your boss how. By asking what you can do to get the promotion, to get the recognition, to get the page views, you’re setting their expectations and spoiling the surprise.
I was fortunate the other day when I heard a PR director say they hired someone who wrote weekly posts for the agencies internal blog. That director isn’t going to tell every intern to write those posts. If she did, it wouldn’t be special, wouldn’t be remarkable, wouldn’t be exceeding expectations; it would merely be doing what she suggested.
To get that promotion and recognition you’re striving for, you’ve got to get uncomfortable, you’ve got find ways to do things differently, you’ve got to do the unexpected.
Often times, it doesn’t matter how great what you do is, it’s really just a matter of you doing it. That director never said the blog posts were great. Hell, she might not have even read them. It was the fact the intern did something unexpected (and consistently!) that made her stand out.
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