You can have all the right people at the table: the CFO, the lobbyist, the alderman, the landlord, the marketer, the lawyer.
They all play a role in getting an idea approved for execution, no doubt.
But there’s no one more convincing than having the target at the table.
The audience that everyone can rally around, the tribe that everyone else is there to serve.
If you’re struggling to convince a gatekeeper, bring the one person they have to let in.
Stay Positive & Even Better, Start With The Target
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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