Really, let’s see the endless list.
The list of what can make your brand better than the others?
The list of what you’re afraid of?
The list of what your target cares about?
When you truly work on the endless list, you’ll discover it’s not really endless at all.
Not only that, you’ll discover the innovations that can make your brand better, you’ll realize the fears you have weren’t many after all, and you’ll realize you don’t know as much about your target as you thought.
It’s an exercise that works on literally anything.
If you’re stuck. Write down your endless list.
It’s the quickest (but emotionally laborious) way to get to the edges of innovation, improvement and release.
Stay Positive & Get Unstuck
Photo credit
HT to Seth Godin for this idea.
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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